Episode 6

Episode Six: An Interview with Amy Luethmers

Published on: 15th April, 2020

In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services.

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About the Podcast

Deep Dive into Agile Marketing
Agile marketing expert John Cass shares insights, interviews, and more in this new show from the Business Agility Institute.

About your hosts

Business Agility Institute

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The Business Agility Institute is a fiercely independent research & advocacy organization for the next generation of companies. We drive industry change through applied research, pragmatic guidance, and building networks of individuals and organizations. Our goal is your success, no matter what the future brings.

John Cass

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