Episode 12

Episode Twelve: An interview with Ghassan Sultan and Lydia Kirby

Published on: 29th March, 2021

For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.

Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. 

Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. 

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About the Podcast

Deep Dive into Agile Marketing
Agile marketing expert John Cass shares insights, interviews, and more in this new show from the Business Agility Institute.

About your hosts

Business Agility Institute

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The Business Agility Institute is a fiercely independent research & advocacy organization for the next generation of companies. We drive industry change through applied research, pragmatic guidance, and building networks of individuals and organizations. Our goal is your success, no matter what the future brings.

John Cass

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